THE BEAR

LET’S DO DINNER

Project Overview

To promote the lauded Season 3 return of the hit series, The Bear, FX sought to host an experiential tastemaker event that would drive conversation and word of mouth through the event’s immersive programming.

We designed designed a culinary evening and tasting experience that would allow guests to celebrate the food and entertainment behind the most perfect of pairings, Stella Artois and FX’s The Bear. The series’ focus on the kitchen as a character and the storytelling of chaos cooking were positioned at the very forefront of the experience. A recreation of Carmy’s kitchen, as well as a partnership with award-winning chefs combined forces to treat guests to a bespoke six course chaos menu inspired by Carmy & Sydney’s innovative style. The evening’s experience also featured a custom Stella Artois bar, chalice engraving station and custom photo moment, DJ and live artist installation, premium takeaways and a sneak peek at what was to come in the season ahead.

Scope

Responsible for event strategy/execution, creative direction, production, and talent management.

Client

FX