ROLLER JAM

Skate Thru The Eras

Project Overview

To celebrate the launch of Roller Jam, Max and Magnolia Network sought to captivate both the skating community and multigenerational families with an interactive event marking the series’ premiere.

Our team developed an immersive community-centric skating experience at Venice Beach, putting the spotlight on the vibrant skate dance community while giving attendees an exciting opportunity to celebrate the series’ premiere. To amplify the event's impact, we strategically engaged a curated mix of paid and organic influencer who commanded key segments of our target audience, with engaged followings that could drive notable social buzz to expand series awareness ahead of the premiere.

Held under the iconic Venice sign, and open to the public, the Skate Thru the Eras event celebrated the city’s vibrant skate-dancing community with free all-day skate rentals, decade-inspired music, bubbles, and standout photo moments. The experience welcomed everyone—from first-timers to seasoned skaters—drawing influencers, families, tourists, locals, talent, and the broader skate community for an inclusive, high-energy day in Venice Beach.

Scope

Responsible for event strategy/execution, creative direction, production, organic + paid influencer generated content

Client

Magnolia Network + HBO Max