Oprah’s Book Club

Project Overview

Our team was tasked with establishing a social presence for Oprah’s legendary book club. Through a mix of digital discussions, virtual fan events, and UGC we cultivated a virtual community of dedicated readers. In addition to managing the owned channels, I led the charge in launching the official Facebook group for the book club, organically growing the community to over 10K members within the first 4 months of launch.

Role

Social Media Manager, Community Manager, Project Manager, Influencer/Fan Outreach

Platforms

Instagram, Twitter, Facebook