HBO MAX PRIDE 2025
TRIXIE MATTEL’S GAY HBO MAX SONG
Project Overview
To celebrate Pride 2025, HBO Max set out to pay tribute to the queer communities that have helped establish HBO Max as a cultural phenomenon. Recognizing that quotes from prestige titles have become part of the global queer lexicon, we set out to create a campaign that honored their impact. The objective: turn HBO Max’s most viral sound bites into a global Pride anthem.
The track instantly resonated with fans, who flooded social calling it the “song of the summer” and begged HBO Max to make it available to stream. In response, we released it on music streaming platforms extending the celebration far beyond Pride Month.
Scope
Responsible for influencer strategy, creative direction, and PR
Awards
CLIOS Entertainment Awards 2025:
GOLD: Television & Streaming - Audiovisual - Brand Promo
GOLD: Television & Streaming - Public Relations - Use of Influencer & Talent
SILVER: Branded Entertainment & Content - Influencer & Talent Storytelling
SILVER: Digital, Mobile, & Social Media - Social Media - Use of Influencer & Talent
BRONZE: Fan Engagement - Social Media