HBO Max Pride 2025: Trixie Mattel’s Gay HBO Max Song

Project Overview

To celebrate Pride 2025, HBO Max set out to pay tribute to the queer communities that have helped establish HBO Max as a cultural phenomenon. Recognizing that quotes from prestige titles have become part of the global queer lexicon, we set out to create a campaign that honored their impact. The objective: turn HBO Max’s most viral sound bites into a global Pride anthem.

The track instantly resonated with fans, who flooded social calling it the “song of the summer” and begged HBO Max to make it available to stream. In response, we released it on music streaming platforms extending the celebration far beyond Pride Month.

Scope

Responsible for influencer strategy, talent management, creative direction, and PR

Awards

CLIOS Entertainment 2025

GOLD: Television & Streaming - Audiovisual - Brand Promo

GOLD: Television & Streaming - Public Relations - Use of Influencer & Talent

SILVER: Branded Entertainment & Content - Influencer & Talent Storytelling

SILVER: Digital, Mobile, & Social Media - Social Media - Use of Influencer & Talent

BRONZE: Fan Engagement - Social Media

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CLIOS Music 2025

SILVER: Branded Entertainment & Content

BRONZE: Partnerships, Sponsorships & Collaborations

Client

HBO Max