BET+

Project Overview

I worked with our team to revamp the BET+ social presence, transforming the channels from a key-art dumping ground into a genuine destination for all things Black entertainment. Together, we fully managed the brand’s social accounts, shaped its voice, and drove engagement across an active online community. We concepted original social series, orchestrated creative campaigns for new and returning titles, and developed a refreshed visual identity that helped modernize the brand and strengthen its connection with audiences.

Role

Social Strategist, Creative Producer, Copywriter, Community Manager 

Platforms

Instagram, Twitter, Facebook 

Client

BET+